Our Marketing Services
You've worked long and hard to perfect your craft, and you still work at it every day. To be the best requires a huge investment in time and dedication, leaving little left over for letting the world know what you do.
We know it's a struggle and that often it's the case that art is its own reward, with money a secondary concern. Home Base Arts can help you get the word out at a price that you can afford.
Here are some of the ways we do it.
Website & graphic design
Press releases, media, writing & editing
Social media & e-mail newsletters
You've poured your energy into creating something that you're proud of. Unfortunately, not everybody is there in the room with you to share it. Home Base Arts can create a website that you can be proud of, too. Audio, video, images and words tell your story in the compelling manner that your art deserves. We'll work with you closely to help determine your content and design needs, then deliver an easy to navigate website that meets them.
By the way, good web design isn't for artists only. We do business and personal websites too!
We also design flyers, post cards, brochures and more.
It's not enough just to get your gig listed. People also need to know why they should be there. Home Base Arts is adept at constructing compelling and engaging narratives that convey the essence of your art. Consider us your personal raconteur and let us tell your story. Our press releases will command attention, helping journalists and bloggers to tell your story, too.
We'll also work with you closely to writing compelling artist bios, project descriptions and other materials (a good website doesn't live on pretty pictures alone) that help press and presenters alike to understand and publicize your events.
Your audience needs to hear from you. Stay in touch via Facebook, Twitter and other social media platforms. We'll show you how to make the most out of these communication tools without a huge investment in time, plus tricks to help you stand out from the crowd. We can even manage your social media program for you.
Even in the age of social media, one of the most effective means of communication remains the e-mail newsletter. We design great looking ones that represent what you're all about while delivering timely information that your fans want. A nice set of tracking tools target the right message at the right time and integrate smoothly with your social media and website.