Home Base Arts
Marketing Services and Web Design
Don Macica, Founder and Director
Don Macica is a 30 year veteran of the music industry, beginning with his first post-college job clerking in a record store, then progressing through successive levels of arts marketing and management. Before founding Home Base Arts, he was Director of Communications for the Chicago Sinfonietta. Previous to that, he was National Field Marketing Manager for Borders Inc. and General Manager of Miles Ahead, a radio production company. As an independent marketing consultant, his clients have included the Kimmel Center for the Performing Arts, Premonition Records, and the Chicago Modern Orchestra Project. In 2005, he co-produced JAMbalaya, a benefit concert for musicians affected by Hurricane Katrina.
Don is also a freelance writer for such publications as Agúzate, El Beisman and Arte y Vida Chicago. He also writes at Border Radio, his blog about (mostly) music, migration and cultural exchange.
Don being interviewed by Telemundo's Karla Leal at Symphony Center, Chicago
Projects and clients:
James Sanders (jazz violinist/bandleader): Website design & maintenance, social media management, e-newsletters, press releases, graphic design
Sones de México Ensemble (folk music organization): Social media management, copy writing and editing, website consultation, e-newsletters, press releases, general marketing assistance
Sabor a Café (music venue): Social media management, e-newsletters, graphic design
Fulcrum Point New Music Project (performing arts organization) Social media management, e-newsletters, graphic design, website maintenance
Chicago Sinfonietta (performing arts organization): Program note research and writing
South Shore Opera Company of Chicago (performing arts organization): Website design and maintenance, newsletters, social media)
Kimberly E Jones (lyric soprano): Website design & maintenance
Marc Zimmerman (author): Website design & maintenance
Henry Cole (drummer/composer/bandleader): Freelance writing and editing, website consultation
Roy McGrath (saxophonist/composer/bandleader): Freelance writing & editing
Leandro López Várady (jazz pianist): Website design
Collective Resource: (green environmental services and event planning): Copy writing, website design & maintenance, general marketing assistance
Agúzate (arts & culture website): Feature writing, content management, social media management
B. Ronni Greenberg, Psy. D. (clinical psychologist): Website design
Green Grocer Chicago (organic and specialty grocery store): Website design
Evanston Cellars (independent wine distributor): Website design
El Gran Festival Colombiano / Colombian Fest (annual event): Bilingual copy writing, press assistance
Windy City Tour Company (winery, craft brewery and distillery tours): Website design
Illinois Woodwind Academy (music school): Website design
Cornelius Johnson (tenor): Website design
Irish Music School of Chicago (folk music organization): Social media, e-newsletters, press releases
Volunteer:
Segundo Ruiz Belvis Cultural Center (arts & social service organization): Freelance writing, general marketing assistance
Dorothy Stang Popular Education Adult High School (Latino adult education and degree completion): Social media consulting, graphic design